Josef G. Rios was born in Acapulco and lives in Playa del Carmen, Mexico. During the past 15 years he has worked as a Creative Director, Producer and Filmmaker on film / video production for brands, artists and media companies.

He founded in 2011 his production company "Digital Riots" after filmed and produced his first short documentary for bass legend Peter Hook. Since then he never turn back. Published international short films and ads for Joya Cirque du Soleil, Hotelsdotcom, Gondwana, Miller TV Russia, Mad Professor, Saúl Hernandez and Mexico Culture Government (Secretaria de Cultura Mexico).

In 2017 he shot & produced "RAP MAYA" the story of a Mayan Rapper that empowers his community through the power of his music. The short news documentary for AJ+ was published on FB and boost half million views putting Pat Boy on the international map.

In 2019 he won best promotional video of Playa del Carmen on a global contest held by Tequila Barrell Night Club for his love letter tribute "Life is Better in Playa".

As recent as 2021, the live stream released of a never before seen concert film of his 'Peter Hook and the Light: Live in Mexico City" has been watched in 4 continents through 5 different time zones on Dice FM platform. His passion for finding cultural stories that inspire the audience keeps him visualizing new exciting projects to come.